PROTECT THE ADVENTURE

Campaign Extension // Coolers + Backpacks

With the success of the Go + Ruck case launch, Pelican partnered up with us again for a campaign extension to help promote their new coolers and backpacks on social and digital media. We created some dynamic content with the same energy as the main campaign for the mid- and lower-funnel channels.

With these innovative products and bold marketing assets, the campaign was a success as retailers sold out by early summer, leading to a "rising tide" effect that boosted sales of Pelican’s other products.

Role // Creative + Art Direction
Copywriter // Scott S