DENTEGRA

Great Teeth | National 360 Campaign

It’s no secret that great teeth can make great things possible in life. And it’s no secret that Dentegra has always given people the ability to have great teeth. This campaign shows visually exaggerated scenes in which people with phenomenal teeth are doing extraordinary things.

We produced three concepts that yielded great results across the board, and we got to collaborate with some amazing teams. The content ran in various pubs, OOH locations in key cities, and on paid digital and social channels. For me, imagining the "slug" and watching it come to life (literally) and play the hero in our future world was one of the highlights. Enjoy the slug’s evolution at the bottom of the page.

Role // Sr. Art Director
Copywriter // Brian Thornton
Agency // Rauxa