RM Army

Suzuki’s MX team asked us to develop an identity for their Amateur Racing Support program. We came up with the idea of the RM Army for the team. The task was to use the bike’s name "RM-Z" and "Army" together in a simple wordmark. Creating the logo was challenging yet fun, as I tried various approaches. The clear winner was the one that maintained the original RM letterform with the addition of new letters with a modern flair. The RM-Army concept also lent itself perfectly to themed merchandise and a new rallying call to arms for RM-Z owners and racers.

“The RM ARMY is a state of mind, a unifying force, and the umbrella under which our supercross and motocross racing programs will reside,” said Chris Wheeler, Motocross Racing Manager at Suzuki. “The RM ARMY was developed to create a sense of community for Suzuki racers. Connecting riders from around the country and projecting a larger Suzuki racing front is the goal. So whether you’re a weekend warrior, a rider on our Suzuki Factory Racing team, or anywhere else in between, if you race Suzuki, you are part of the RM ARMY.”

Role // Creative Direction + Design
Agency // Questus

SOCIAL VIDEOS FOR RIDERS TO SHARE + SNAPCHAT FILTERS + TEAM APPAREL + MERCHANDISE + STICKER KITS + EVENT SIGNAGE + RACER AND DEALER SUPPORT ITEMS