Women’s History Month
CHALLENGE // Showcase how Experian can help women at every stage of their lives without feeling like a commercial or too product heavy for organic social, while only utilizing stock footage and music.
SOLUTION // Create a series of videos to post on IG, FB, and YouTube weekly throughout March. The launch video showcased women of different ethnicities and ages making declarations of confidence to take control of their lives and their financial future. Subsequent videos focused on the finance-specific goals that they could attain with the help of Experian.
ROLE // Art direction, Editing, Motion Design
COPY // Aubrey S
VO // Destiny W
LAUNCH VIDEO // Experian celebrates #WomensHistoryMonth and women making their own history today.
We're celebrating International Women's Day and Women's History Month all month. When it comes to building your credit history, Experian is here to help with ExperianGo. Whether you’re new to the country or looking to establish a new credit score, ExperianGo can help you get started right now. #ExperianGo
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